8 TAILFORD V. EXPERIAN INFORMATION SOLUTIONS
“The ConsumerView database contains data on
thousands of attributes on more than 300 million consumers
and 126 million households, including age, gender, marital
status, presence of children, homeowner status, education,
and occupation.” Tailford v. Experian Info. Sols., Inc., No.
CV 19-02191-CJC (KESx), 2020 WL 6867157, at *1 (C.D.
Cal. Nov. 18, 2020) (order granting motion to dismiss)
(“Dismissal Order”) (quotation marks omitted). Experian
sells this information to affiliates and third parties through a
product called “OmniView.” Experian’s marketing
materials indicate that OmniView may be used to “[t]arget
candidates for invitations to apply for credit.” Tailford v.
Experian Info. Sols., Inc., No. SACV 19-02191JVS (KESx),
2020 WL 2464797, at *2 (C.D. Cal. May 12, 2020) (order
denying motion to remand and granting motion to dismiss)
(“Remand Order”). OmniView also includes credit statistics
aggregated by zip code, the raw data for which Plaintiffs
allege is sourced from the File One database. Experian does
not include the information in its ConsumerView database
in its § 1681g disclosures. Experian additionally collects
information about consumers’ employers and dates of
employment. This information is used in another product
called “Employment Insight.”
In late 2017, a data breach in an Amazon cloud storage
location revealed information on millions of households in a
spreadsheet titled “ConsumerView_10_2013.yxdb.”
Plaintiffs allege that this information was placed in cloud
storage by data analytics company Alteryx, Inc. that
allegedly bought it from Experian. Following this breach,
each of the three Plaintiffs requested and received from
Experian various § 1681g disclosures. Plaintiffs contend
these disclosures were incomplete. Plaintiffs do not allege
that Experian failed to include in its § 1681g disclosures any
the information in its File One database responsive to